First major diamond and jewellery house to be launched and run by modern entrepreneurs rather than dynastic jewellers. An authorised DTC Sightholder and loyal customer – and a modern multinational business run on innovative insights.
At the forefront of the global breakthrough in diamond jewellery design and production brought about by India’s ability to cut diamonds considered unworkable for jewellery till then. Has the distinction of producing the world’s smallest heart shaped diamond (0.03 carat), and developing some 25 patented facet patterns.
Besides changing the face of manufacture, broke the mould of traditional jewellery marketing: it abandoned jewellery trade convention by launching multiple brands for multiple markets and price segments.
Opened up distribution via superstores, department stores and other retail outlets at MRP,supported by international certifications of scientifically tested purity and authenticity, across India and in the world’s jewellery capitals. Even markets branded jewellery directly by mail order catalogue.
Business model now integrates all operations, from rough diamond sourcing, cutting, polishing and distribution, and jewellery manufacture, to jewellery branding and retail, as well as global lifestyle brands, in India and abroad.
Brought diamonds within reach of a wide consumer base. The first to offer diamond studded jewellery at affordable prices, of standardised designs, quality and pricing across locations – progressively precision-producing replicable designs using the latest CAD and CAM processes and equipment.
Offers jewellery in diverse styles: traditional, international classic, and casual. For consumers of all age groups, tastes and budgets. With a growing hamper of brands, some already global, and each targeted to specific consumer and market segments.
Having won over 50 awards from the Ministry of Commerce, India for outstanding exports of diamond and jewellery, is today over $3000 million multinational group, and a publicly listed entity.
Operations span the globe, all the way from USA, UK, Belgium, Italy and the Middle East to Thailand, South East Asia China, and Japan.