||Asmi in Sanskrit means “I AM”,
It is jewellery for the new age Indian woman, celebrating her new found economic & social independence. For her, self indulgence & self rewards are needs that co-exist with her family,
social or professional responsibilities.
Asmi was launched in 2002 by the Diamond Trading Company (DTC), which was subsequently taken over by the Gitanjali Group.
The brand aims to fulfill every woman’s innate need for self expression while lauding her inner fire.
Asmi caters to the woman of substance & satisfies her need for reward & recognition, evolving continuously to suit her style & personality.
Asmi Jewellery has a contemporary delicate and feminine look that is distinctly evocative of strength & grace.
In brief Asmi is for the woman of spirit.