DIYA is the distilled essence of the Gitanjali Group’s four-decade long engagement with jewellery. It reflects the Group’s enormous knowledge base of consumer preferences and sensitivities, its ability to produce beautiful jewellery at affordable prices, and its steadfast transparency and fair dealing.

Diya is the first B2B diamond jewellery brand for manufacturers and the trade. It offers exquisite designs, selected after a rigorous India-wide survey of 6,300 women – some of which are already acknowledged classics. These include pendants, earrings, rings and bracelets at amazingly affordable prices.