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SANGINI is a high profile brand launched by the Diamond Trading Company, and Spectrum Jewellery, a joint venture between the Gitanjali Group and Sanghavi Exports, promotes the brand in India.
The brand is targeted at affluent couples, and promoted accordingly, glorifying the woman, and inducing gift-giving in the man.
Sangini diamond jewellery typically has a bezel set centre stone, surrounded by slightly smaller ones in circular or square clusters. It includes everything from rings to pendants to bridal jewellery. The collection, which has found wide appeal in the Indian market, has also begun to make its mark in some export markets.
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