We were the first to offer diamond studded jewellery at affordable prices in India, of standardised designs, quality and pricing across the country – progressively using the latest CAD and CAM processes and equipment.

At the forefront of the revolution brought about by India’s ability to cut diamonds of tiny size, hitherto unworkable for jewellery, the Gitanjali Group has the distinction of producing the world’s smallest heart shaped diamond (0.03 carat), and developing some 25 patented facet patterns.

Gitanjali's business model now integrates all operations, from rough diamond sourcing, cutting, polishing and distribution, and jewellery manufacture, to jewellery branding and retail in India and abroad.

We offer jewellery in diverse styles: traditional, international classic, and casual. For consumers of all age groups, tastes and budgets. With a growing hamper of brands, some already global, each targeted to specific consumer and market segments.

Besides changing the face of manufacture, the Group broke the mould of traditional jewellery marketing. We have opened up distribution through via superstores, department stores and other such retail outlets at MRP, with authenticity certified and guaranteed, across India and in the world’s jewellery capitals.

We even market branded jewellery directly by mail order catalogue.

Having won over 50 awards from the Ministry of Commerce, India for outstanding exports of diamond and jewellery, we are today a $900 million multinational group, and a publicly listed entity.

The Group’s operations span the globe, all the way from USA, UK, Belgium, Italy and the Middle East to Thailand, South East Asia China, and Japan.