Chairman’s Message

Message From The Chairman

Quality and Trust. These values have been the cornerstone of all developments at Gitanjali Group over the last five decades of our journey from being a diamond manufacturer to emerging as one of the largest branded jewellery retailers in the world.
We pioneered the development of branded jewellery in India, and have won the trust and confidence of thousands of consumers across the country for the quality of our products, the uniqueness of our designs and the superiority of our service. Today the Gitanjali name and our brands like Nakshatra, Gili, Asmi, etc are widely recognized for the stamp of assurance that they provide. Consumers have time and again rated these as among the leading brands in India.

Over the last two decades we have expanded on a global scale, always remaining steadfast in our commitment to satisfying consumer needs holistically, efficiently, transparently and ethically.

Gitanjali today has emerged as one of the world’s largest integrated branded jewellery manufacturer-retailers, offering a wide array of jewellery brands to consumers in the luxury lifestyle space both in India and abroad.

During our journey of over five decades, we have always been aware of the changes taking place in the macro business environment. We have kept pace with new industry trends (in some cases even set them), and continue to do so even today. There has been, and continues to be, constant innovation whether it is in the categories we offer, the products we sell or the communication methods we use. Thus, today we have made significant advances in our offerings for the Millennials and in the use of the increasingly popular digital and social media channels.

Our vision is very clear – To expand our branded offerings, win the confidence and trust of an ever increasing number of consumers and emerge as a leading global conglomerate in the luxury segment.

Mehul Choksi
Chairman, Gitanjali