Hubli, April 16, 2011: D’damas expanded its network across South India, launching its first exclusive store in Hubli today.  The well known Kannada actress Daisy Bopanna inaugurated the exclusive “D’damas -Wedding & Occasion” showroom at Koppikar Road in the city.

The actress also unveiled a new range from the Vivaaha Collection, specially crafted ornaments which are ideal for the modern Indian bride. D’damas is participating in The Great Indian Wedding Carnival, an all-India promotion offering customers free jewellery and exciting gifts.

The spacious 700 sq ft exclusive D’damas showroom showcases all the Jewellery sub-brands under D’damas -- Lamhe, Vivaaha, Glitterati, Solitaire & Vivaaha Gold (22kt Gold jewellery). The lavish range of jewellery is sure to make all artistic jewellery lovers spoilt for choice, and go gaga over the collection.

The store launch marks a new phase of aggressive expansion in the region, and an exclusive store in Hubli marks a major milestone in adding to the ever increasing foot-print of D’damas. Commenting on the new store, Mr. R. K. Menon, Chief Operating Officer, D’damas said, “We are very happy that our customers in Hubli, will have an access to our exclusive store which is a unique place to experience the wide collection that suits every moment and occasion along with being easy on everyone’s pocket too.”

Commenting on the occasion of the store launch Kannada actress Daisy Bopanna said, “D’damas offers jewellery for all occasions and moments. Their collection is elegant, stylish and modern, just what every woman desires. It is great that D’Damas collection will now be more easily available to customers in the city.”

D’damas is known for its trendy and intricately designed diamond jewellery. D’damas operates through three channels – Franchisee, Distribution outlets & Modern retail trade. It is one of the largest and most popular diamond jewellery brands which are available across India, offering the widest range of categories and price points, having elegant and exquisite designs for every consumer for any occasion. D’damas is a house-hold name today and stands for trust, celebration of emotions and priceless moments in life.

D’damas plans to open and operate through 50 exclusive showrooms & adding 400 more Retailers across 250 new towns in 2011 in its network. Thus, becoming a Brand with the largest network in the diamond industry.

About D’damas

In 2003 Gitanjali Group and Damas, Dubai – the largest retailing jewellery brand chain in the Middle East came together to form D’damas. D’damas is a contemporary collection of gold and diamond jewellery catering to different lifestyles and occasions. As a leading brand with its several sub brands endorsed by the who’s who of the film industry, D’damas is today the brand of choice for the Indian jewellery buyer. D’damas is rapidly expanding its retail operations through exclusive stand-alone stores as well as outlets in host stores such as large departmental stores and shopping malls in major metropolitan areas, large cities and towns in India. It has one of the largest franchisee and retailer network amongst the reputed diamond jewellery brands in the country.