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Gitanjali Lifestyle partners with Force India Formula One team to present Speed Night VIP Access |
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~ Celebrating Speed & Glamour Force India/Gitanjali style ~
The evening witnesses the launch of Bliss – an Italian jewellery brand and Nishka Lulla’s new line |
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Mumbai, Sunday, August 30, 2009
Force India Formula One, India’s team at the pinnacle of motorsports Formula One along with Gitanjali Lifestyle, India’s premier jewellery and lifestyle retailer, bring alive the excitement, style and glamour of Formula One in a glamourous and star-studded exclusive evening- ‘Speed Nights VIP Access’ at Hyatt Regency on August 30, 2009. The evening flags off on an adrenaline pumping note as speed-crazy fans root for the Force India team following which Bliss - an Italian jewellery brand from the Damiani Group, brought to India by Gitanjali Lifestyle, will be launched |
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With speedstar Giancarlo Fisichella on pole position the action at the Belgian Grand Prix took the excitement to a higher level as the race was beamed live on a massive screen. The gathering of Formula One fans closely resembled a race paddock with all eyes glued to the screen so as to not miss a single moment of the blink-and-you-miss-it excitement. |
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The live race screening was followed by a celebration of the slice of high life with the launch of Bliss along with designer Nishka Lulla’s latest sports collection. Her label Nisshk is an unusual combination of feminine, sporty and glamorous attire. Bliss, an Italian jewellery brand for which “Everything becomes Possible”, is for the youth of today who are stylish, funky, bold, risk takers and are here to leave an impression. The brand targets men and women who prefer designer jewellery made of offbeat materials such as steel along with traditional gold and diamonds. It is targeted at young girls who are bold, unpredictable, confident and always look at doing things out of the box. The Bliss girl embodies the aura of a modern fashion icon – part of the fun-loving, jet setting high society whirl which is both dynamic and has its own elegant style.
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Speaking on the occasion Mr. Gilles Moutounet, Vice President – International Business, Gitanjali Group said, “We are glad to be associated with Force India and offer Mumbai’s hi-society an evening of glamour and style. For us it is the perfect platform to introduce Bliss, a jewellery brand that epitomizes style and is just right for the modern glamourous, trendsetting woman. Nishka’s collection complements these international designs as it is also young, trendy and funky.” |
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Speaking on the occasion, Vikram Malhotra of Force India Formula One said, “Formula One is a sport which combines the elements of Speed, Technology along with hi end glamour and style. Force India has always believed in making the thrill of Formula One more accessible to a larger cross section of Indian fans. The Speed Nights gives us the chance to bring together the connoisseurs of fashion and style and the fans of Force India on a common platform. Force India is proud to partner with Gitanjali Lifestyle, India’s premier jewellery retail brand, to make this dazzling evening possible". |
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The inspiration for Niska’s collection is the chequered flag of Formula One races, epitomizing the style, fashion and glitz synonymous with Formula One. Scorching the ramp in these sporty outfits will be Bollywood Divas, Udita Goswami and Sagarika Ghatke, along with the city’s top hot models. |
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The super chic collection is primarily black mixed with bright neon colours and hints of gunmetal silver and acessorised with trendy, minimalistic jewellery to bring her signature young feeling to the collection. About the collection Nishka says, “I was excited to do something sporty. This line is different from my regular designs, so it was a fun challenge working with the Formula One theme." |
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Post Race Grand Prix parties, which are held on the circuit infield, have become synonymous as the symbol of the most sought after, celebrity studded, glamour oozing events. With Force India “Speed Nights VIP access” get set to get a glimpse of the same hi end drama and razzmatazz in India too |
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About Force India: |
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The birth of the Force India Formula One Team heralded the start of a bold new era of Indian motorsport: the first-ever foray for an Indian team into the FIA Formula One World Championship. In 2007, Dr. Vijay Mallya, Chairman of India's iconic UB Group and Kingfisher Airlines established a joint-venture company with the Mol family from the Netherlands to acquire the Spyker Formula One Team in October 2007. |
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With its dynamic name and patriotic logo incorporating the colours of the Indian flag and its chakra, the team is a sporting representation of the emerging generation of young, success-hungry, fast paced global Indians and the growing strength of India as a nation.
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2009 will be the iconic team's second year of competition at the highest level of motorsport following its creation in the final months of 2007. In this short time, the team has developed a strong following throughout the sub-continent and the Indian diaspora across the globe.
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Building on the strong foundations and lessons of its debut year, the new-look team will be aiming to fulfill the dreams of this passionate following with a clutch of results. Confident in ground-breaking new partnerships with the 2008 championship victor, McLaren Racing, premium engine supplier Mercedes and leading aero industry brand EADS and Dr.Vijay Mallya will lead the team this year to truly become a Force to be reckoned with. |
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About Gitanjali Lifestyle: |
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Gitanjali Lifestyle Ltd is the luxury & retail arm of the Gitanjali Group, with a turnover of US $ 1 billion and an experience of 40 yrs in the gems and jewellery industry. Incorporated in 2007, this new venture aspires to tap the emerging luxury & premium retail segment. The group has forayed into “Retail of Luxury & Lifestyle Products”. |
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Gitanjali Lifestyle would be venturing into luxury and lifestyle retailing in a big way. The arm brings in a plethora of brands spread across categories like Jewellery, Watches, Silverware, Perfumes & Cosmetics and Leather Accessories. Gitanjali Lifestyle caters to the new India that has emerged as a result of the economic liberalization of the last decade – a young and dynamic country, vigorous and throbbing with life, ready to work hard and socialize even harder. The brands in this category provide them with the perfect accessories to match their emerging lifestyles. |
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A sneak peek into the existing brands under Gitanjali Lifestyle: |
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- Giantti - Creations from Giantti are superior, stylized and stunning – a fascinating fusion of global influences including classic diamond and colored stone jewellery
- World of Solitaire - The World of Solitaire store offers an exciting range of solitaire jewellery addressing every need of every age and celebrating the many milestones of life. The brand offers the collections like Diamant, Almaaz, My First Solitaire, Miss Solitaire, Dulcet, Trianna, Mirage and Journey. It is the one stop destination to celebrate every moment of life.
- Watches - Gitanjali Lifestyle brings to India some of the leading international watch brands with Italian flair and Swiss precision. Distributed and retailed through Bezel, a multi brand watch distribution and retail outlet set up by Gitanjali Lifestyle, the brands on offer are Morellato Time, Nina Ricci, Marvin, Iris, Sector, Philip Watch, Just Cavalli times, Roberto Cavalli Timewear, Saint Honore and Miss Sixty Time.
- World of Silver - A destination outlet for exclusive international silverware brands. Caters to the desires of people of finer tastes who look at making a style statement through their lavish homes. Among the choice of brands available are reputed global brands like Frazer and Haws, Greggio Argento, Dogale and Olri
- Bollywood Jewels - Bollywood Jewels are the hand-picked signature lines of the stars who sizzle and Bling from the Big screen’s hottest awards. Some of the lines under this collection includes KAREENA Signature Line, PREITY Signature Line, KATRINA Signature Line, PRIYANKA Signature Line, BIPASHA Signature Line and IIFA Bling
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About Nishka Lulla |
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Young, vibrant, fresh, colorful are the words appropriate to describe Nishka Lulla. A fashion graduate from SNDT college Mumbai - India, she cannot be a called a novice in the fashion industry. Coming from a creative background, she has been exposed to fashion all her life. Expressing interest in designing as a child she always wanted to pursue her career as a designer and decided to hone her skills by assisting her mother and mentor Neeta Lulla. Having assisted Neeta on all her films such as Kisna and One Knight with the King which was Nishka’s first Hollywood movie, she continued meticulously to perfect her design skills.
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Nishka won the ‘Creative Excellence Award’ for the ‘Barbie all Doll’d – up!’ show at the Lakme India Fashion Week 2009 where many of India’s leading designers participated to design an outfit for Barbie for her 50th anniversary. Her winning dress was worn by Katrina Kaif.
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Currently she is working on the next venture of Rajshri Productions. Also this year, Nishka would be designing the garments for the Gods and goddesses at the Iskcon temple for two auspicious occasions. |
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Along with all her movie and styling assignments, Nishka successfully runs the Neeta Lulla flagship store. Her zest and creativity are best spoken through her designs under the label ‘Nisshk’ which caters to the young and trendy consumer. |
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For further information please contact:
For Force India: |
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Manika Datta – manika@actimediaindia.com |
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Adrian D’Souza – Adrian@actimediaindia.com |
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For Gitanjali Lifestyle |
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Rajlaxmi – 9892122598 |
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For Nishka Lulla: |
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Dimple Jain – 022 43531019 / 9819910819 / dimple@crosshairscommunication.com |
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Aaradhana Gupta – 022 43531012 / 9819098846 / aaradhana@crosshairscommunication.com |
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