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Gili Launches ‘Season of Love’
Bipasha Basu announces month-long Valentine celebration
and unveils new collection |
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Mumbai, February 06, 2010: Gili, a leading brand from the Gitanjali Group which has twice been selected as a Superbrand, today launched ‘Season of Love’ a special festive celebration spanning the entire month of February. Bollywood super star Bipasha Basu, brand ambassador for the country’s foremost diamond jewellery brand, did the honours of announcing the launch of this special season and also unveiled a special collection called “Love Knots”. The Gili campaign is part of a special promotional drive being organized by the Gitanjali Group during which special discounts are being offered on all its brands and stores across the country. In addition the group is offering special gifts and prizes through contests being organised offline and online. |
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On this occasion, Business Head, Gili, Rahul Vira said “‘Season of Love’ is an extension of a day’s celebration into a month long carnival. We wish to commemorate the season with this special collection and in addition offer a new shopping experience combined with the promise of alluring gifts and rewards. We are sure this will make this Valentine’s season a memorable one for all our valued customers. Apart from discounts on Gili and other Gitanjali Group brands we have a contest and the winner will win a date with a celebrity or he/she may opt for a Hot air balloon ride or a round on a luxury yacht. |
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The Valentine offer includes 10% discount on jewellery ranging between Rs.7500 to Rs.25000, 15% discount on jewellery costing Rs.25001 to rupees one lakh and purchases made of over rupees one lakh get a discount of 15% and a Morellato couple watch. The offer includes discounts along with goodie bags to all the valentine shoppers. The goodie bags will contain pocket size book on love tips a soft toy and coffee vouchers. This offer is valid on watches, regular diamond and fashion jewellery and not on solitaire, DER, 18 / 22 Kt gold. |
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This Valentine’s Day Gili has launched a special ‘Love Knots’ collection – rings and pendants created from intertwining loops and strands of 18K gold studded with diamonds. A Love Knot is a perfect reflection of the process of falling in love - two separate identities linked together yet distinct… like two persons bonding with each other, like two hearts coming together to become one. The ‘Love Knots’ Collection represents a metaphor for two becoming one. |
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Mr. Mehul Choksi, Chairman and Managing Director, Gitanjali Group, said, “Gitanjali Group has always believed in appreciating the loyalty and love of their consumers. As we understand the sentiments of our buyers we offer only the best in product varieties and now at discounted price which will not limit gifting to one expensive gift but a lot more. After the festivals and the Wedding Season, Valentine’s Day is yet another important day in our lives. In the US, the day sees maximum sales of jewellery, second only to candies. This can be repeated in India too! Exploring the realms of gifting to the maximum, Gitanjali would be presenting the best to its customers, both in terms of the product as well as the offer.” |
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