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Katrina Kaif launches Nakshatra Vivaah – Exclusive Bridal Line with a celestial touch of divine luck |
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Mumbai, April 08, 2010: Katrina Kaif, noted Bollywood superstar, bedecked in bridal glory, launched the much awaited Nakshatra Vivaah – an exclusive wedding line from India’s leading diamond brand, today at a glittering ceremony marked by pomp and wedding extravaganza. She was accompanied by Mehul Choksi, CMD Gitanjali Group. The occasion also saw the announcement of the launch of new advertising campaign that emphasizes upon the brand’s deeper association with divine luck. |
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The new collection and campaign is inspired by the ancient Indian texts which described a diamond as vajra (lightning, the weapon of Indra) that was believed to offer protection from fire, poison and evil spirits. It also draws from the mythology of the "Saptharishi Mandalam" Nakshatra and how the wearer of the traditional seven stone diamond floral formation, based on the sacred geometry of this constellation, invokes the divine luck that comes from them. Nakshatra also stands so much for celestial splendour, purity, power and beauty and feminine mystique. And with this inherent celestial derivation, the collection assumes a charm that one can only term as divine luck. |
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“Today’s Indian bride wants to be modern and traditional at the same time. We have created the new Vivaah collection from Nakshatra to suit her needs. Each piece has a unique contemporary look, but is also based on the seven stone floral cluster which is considered in Indian mythology to be a symbol of Divine Luck,” said Mr Choksi. |
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Katrina Kaif says, “Diamonds are a unique gemstone, and have a very special place in the hearts of most Indian women. And the much loved floral pattern that inspires the designs in this collection adds both beauty and good luck. I believe that every Indian bride would really love to have jewellery set like this for her special day.” |
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About Nakshatra
Nakshatra is India’s most popular and leading diamond Jewellery brand with a huge following. It is an iconic brand which has been nominated as a Superbrand last year.
The name Nakshatra (which means ‘constellation of stars’ in Sanskrit) arose from the product itself – circular, resembling a constellation of stars, symbolizing vastness and infinity, bestowing on the diamond, the classic qualities of beauty, radiance, immortality and power.
Nakshatra is a modern, fashionable rendition of the traditional seven-stone ‘Thodu’ and ‘Kuda Jodi’ jewellery, which are traditional Indian floral designs. Inspired by the popular Indian floral motif, each cluster reflects the eternal beauty and brilliance of constellation and lends an incomparable radiance to every woman it adorns.
Each piece of Nakshatra jewellery is a timeless classic, an exquisite blend of traditional mystique and contemporary glamour.
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Vivaah Collection
Adds dazzle to those unique Occasions and adds glitter to those special evenings. Exclusive Handmade Jewellery Consisting of Necklace Sets, Earrings, Pendants & Bridal Necklace Sets ranging from 3 cts. & above in 18 Kt BIS Hallmarked Gold in VVS - DEF, VVS – GHI, VS – GHI, SI – GHI diamond quality. |
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