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Gitanjali Jewels launches its new TVC Unveils ME Solitaire
Launches Wedding brands Sagaee and Parineeta
Mumbai, 27, July, 2009: Gitanjali Group announced gorgeous Bollywood actress Kareena Kapoor as Gitanjali Jewels new brand ambassador for their bridal jewellery line Parineeta, Sagaee and ME Solitaire at a press conference held at the Taj Lands End Hotel in Mumbai. The occasion also witnessed the launch of the new TVC for Gitanjali Jewels and Parineeta and the unveiling of ME Solitaire.
Commenting on her new association with the Gitanjali Group, Kareena Kapoor said ’It's a real honour to be chosen as a brand ambassador for Gitanjali Jewels because I love jewellery and am pleased to be associated with Parineeta, Sagaee and ME Solitaire each of which have such myriad of designs with both traditional and personal touch. I personally endorse it as I can totally depend on it as it is backed by the Gitanjali group which brings in itself the
vquality and the trust”
Ms. Shardah Uniyal, General Manager – Marketing of Gitanjali Group said, “Kareena is an epitome of beauty and one of the most admired faces in the region with a huge fan following. She is known for her style persona & grandeur which have enchanted many a generation and lured the young ones to follow her eternal style.”
The invitees to the announcement for the first time witnessed the new Gitanjali Jewels and Parineeta TV commercial featuring Kareena Kapoor, which will soon be aired on TV channels across the region. They also witnessed the unveiling of Me Solitaire a revolutionary concept that has been introduced by Gitanjali to gratify the needs of customers who want to create their own designs in eternal Solitaires of 0.35cts and above.
The effervescent and beautiful actress as well as management from Gitanjali Jewels were all present to hear the exciting announcement.
Sagaee means engagement communicating start of a relationship i.e. the initial stage of emoting love to the would be partner till the time they get committed to each other as a real couple. This brand has a traditional essence with a cosmopolitan outlook. It mainly comprises of products like rings and bands crafted in diamonds and colored stones for both men and women.
Parineeta is the wedding jewellery line inspired by the royal Mughal era and given a contemporary rendition wherein all the products are crafted in a very artistic manner. The brand consists of five products essentially comprising of necklace, earring, ring, bracelet and maang tikka. Each piece of jewellery is a masterpiece for every woman to
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