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BLU srl will continue to create and distribute the Stefan Hafner, Nouvelle Bague, IO SÌ and Porrati brands, with a re-launch plan being implemented by Stefano Solaro, CEO of the company.
Speaking about the acquisition, Mehul Choksi, CMD, Gitanjali Group, says, “The presence on the Italian market is in line with our goal of acquiring excellence and expertise in the creation and handcrafting of jewellery. Italy is the world leader in this: it represents the cutting edge of jewellery design and we are great admirers of “made in Italy” creations.
“Our choice for the future is, in fact, to keep all design and production in Italy. It is our desire to work with the Italian creators and designers to offer the international markets innovative collections with a strong stylistic connotation. In addition, Italian jewellery is very popular in India. Now, our range of products has been enriched. It is stronger and more diversified thanks to the acquisition of five brands with a unique history and design and this will allow us to expand our market”. |
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About Gitanjali Group
The Gitanjali Group was founded in 1966, and has been transformed by Mehul Choksi who has headed the company since the early 1980s, into one of the largest integrated diamond and jewellery empires in the world. Gitanjali introduced the concept of distributing designer jewellery, making it accessible to the Indian market.
The group now has a business with a complete, vertically-integrated vision: from the processing of diamonds and precious stones - it has the status of a DTC sightholder, through a promoter group company, Digico - to the production of jewellery - its owns Asmi, D’damas, Nakshatra and Gili, four of the top five Indian jewellery brands - in addition to the retail distribution of lifestyle brands in India, the USA, the UK, Belgium, Italy, the Middle East, South East Asia, China and Japan, through an international network of retail outlets that it either owns or manages directly.
Gitanjali Gems Ltd, the flagship company of the Group is listed on the Mumbai Stock Exchange.
About the newly acquired Italian brands
VALENTE MILANO is a high quality, contemporary Italian jeweller with a constant focus on excellence and creative insight in order to interpret the ancient tradition of Italian goldsmiths with a modern slant. The new collections stand out due to their innovative nature, the dynamic shapes and an overall design that is very distinctive and full of personality, created for those looking for jewellery that can express cutting edge modernity.
STEFAN HAFNER The brand is known the world over for its sophisticated elegance and timeless value -- jewellery with the purest stones and excellent craftsmanship.
NOUVELLE BAGUE Enchanting shapes, gold and enamels, precious materials, stones that trace subtle signs, NOUVELLE BAGUE jewellery is the story of a dream, the wandering of an idea, the most precious expression of imagination on a journey through renaissance atmospheres and whims of fashion on the move, through different places and between the past and future.
IO Sì is a young brand, created in 2001, which has a unique character, due to its creative strength and the distinctive design of its exclusive jewellery --sculpture, often made in limited editions, works of art with a highly contemporary, fashionable character.
PORRATI Feminine, intriguing, with an unmistakable allure, Porrati jewellery has a seductive design that plays with sinuous, enveloping lines with gold and precious stones. Luxurious creations for a woman who knows what she wants and who expresses vibrant femininity, who loves to show off and be the centre of attention. |
