||Mumbai, February 16, 2012: Gitanjali Group world’s largest integrated branded diamond jewellery manufacturer- retailers has been honoured with the prestigious ‘Master Brand Award’ from CMO Council, USA and CMO Asia in a glittering ceremony recently held in Mumbai. The Master Brand award was presented to Gitanjali Group at Taj Lands End, Mumbai on February 14, 2012 at the ceremony held at Taj Lands End, Mumbai. This award once again reiterates the fact that Gitanjali Group continues to be the leading Indian brand among branded jewellery.
Keeping in mind the changing trends in the Indian market, Master Brand Award is conferred upon those brands that appeal to a large set of consumers from premium to mass while constantly keeping in mind a consumer centric approach. The Indian brands cape is going through an interesting phase with a healthy mix of popular international brands and local home grown brands emerging in every category. Key parameters such as thorough research, market data and consumer centric approach were extensively used while deciding and finalizing the winner of the Master Brand Award.
Mr. Mehul Choksi, Chairman and Managing Director, Gitanjali Group said, “We are extremely honoured to receive this prestigious award from the CMO council. He further added, “Its awards like these are a testimony to our success in providing the best in branded jewellery & strengthen our commitment to create landmark across the country.”
About Gitanjali Group
Gitanjali Group is the world’s largest integrated branded jewellery manufacturer -retailer with an annual turnover of over $2.1 billion. Established in 1966, today its activities are spread across the entire value chain from rough diamond sourcing, cutting, polishing and distribution, and jewellery manufacture, to jewellery branding and retail, as well as global lifestyle brands, in India and abroad.
The Group pioneered jewellery retail revolution in India by launching Gili way back in 1994. It today owns and distributes eight out of the top ten jewellery brands in the country including Gili, Nakshatra, Asmi, D’Damas, Sangini and Diya.
Over the last two decades, it has expanded operations in USA, UK, Belgium, Italy and the Middle East to Thailand, China, and Japan.
Today the group owns two large retail chains in the US, Samuels and Rogers; and has acquired a number of international brands such as Stefan Hafner, Valente, IOSI, Poratti and others in Italy, and has a fast developing presence in China, the Middle East and other new markets.