||Hyderabad, 19th November, 2011 : Shuddhi Jewels - Sampoorna Vishwas, a jewellery retail Joint Venture between Gitanjali Group, India’s largest branded retailer and Minerals & Metals Trading Corporation Ltd (MMTC), a government enterprise and India’s largest importer of gold, today announced its arrival in the city of pearls – Hyderabad. The exclusive Shuddhi Jewels showroom opened its doors to consumers at City Centre Mall located in the posh Banjara Hills. Spread across 1098 sq ft, the store’s central location will indulge the jewellery lovers of the city with an exclusive range of Gold Diamond Jewellery and Silver Article.
Shuddhi offers consumers both the benefits of a traditional jeweller and all the conveniences of a modern retail format. The brand has a range of stunning contemporary creations and traditional ornaments in pure gold with sleek and stylish diamond jewellery pieces that make striking fashion statements. The store will also bring to its consumers exclusive silver articles and Gold and Silver coins across the counter which will make gold and silver buying easy and quick. Each piece at Shuddhi is clearly hallmarked and the diamonds are certified as well. This makes Shuddhi the most ideal ambience for the modern Indian consumer shopping for jewellery in the 21st century.
Speaking on the launch of the new store Mr. R.K. Menon, Director & COO, Shuddhi Jewels said, “South India has traditionally been a gold oriented market and keeping in mind the trends, preferences and choices of customers we are now venturing into the market with this customer friendly format. At Shuddhi Jewels we offer customers a wide variety of choices in jewellery; this chain of stores combines the strengths of two of the biggest companies in the jewellery segment along with dual benefits in under one roof. We hope the consumers will enjoy this new unique retail format and avail the various exciting offers available at the store.”
The designing and merchandising expertise of Gitanjali and the trust and confidence that the MMTC names inspires, makes it a win win situation for consumers, providing all the benefits offered by the traditional local jeweler with all the advantages provided by a modern retail format. Till quite recently, jewellery was mostly bought only from a jeweller with whom one’s family had a long relationship. Trust was based on the record of having worked together for many years, even many generations. Shuddhi Jewels, seeks to establish a stronger bond, though on a new basis – the fact that the companies behind the store are among the biggest, most trusted and well established names in the business.
Shuddhi Jewels,City Centre Mall, Ground Floor, Shop No G 7, Opp.A.N.R Plaza , Road No.1,Banjara Hiils, Hyderabad-500 034
About Shuddhi Jewels: Shuddhi Jewels was launched by two of the largest and most respected names in the business -well known jewellery house Gitanjali, which itself manufactures and markets some of the country’s leading jewellery brands, and MMTC, a government of India body that is India’s largest trading company.